Plenty:
Vow To Clean

Wedding vows haven’t changed in over 1,000 years. Yet a recent study from Harvard found that 25% of divorces are due to “disagreements over housework”. We asked real couples whether they would be willing to change their wedding vows to include a commitment to cleaning. The couples were married at world-famous Kew Gardens in an all-expenses paid ceremony. Helping kitchen towel brand Plenty reframe cleaning from something mundane to a romantic act of love.