Toast Ale

A beer brewed with unsold bread to reduce food waste. We created the name, brand, packaging and finished it with a bread tag. Since launching, tens of thousands of bottles have been sold and Toast is now stocked in Waitrose and Tesco. Due to the success of the original, Toast is now available as a lager, IPA and pale ale everywhere from New York to Cape Town. Shortlisted at Cannes. Shots by Mark Wesley.