UBS:
Life In Numbers

A big brand idea that launched a new online investment service from UBS, making advice typically only available to the super wealthy available to more of the population. Our idea was that any financial investment is never just a cold, hard number on a balance sheet. It represents a goal or dream for your future. The result was the 'Behind every number, there's a story' campaign. It covered AV, press and social advertising.

Director: Sara Dunlop